The agreement includes activations, events and content for Latin American fans of the championship
LaLiga has announced that Iberia will be the official sponsor of the Spanish competition for the 2023/24 season. The agreement includes activations, events and content for fans of the championship in Latin America.
The sponsorship comes at a time when the airline is focused on reinforcing its bets on the Latin American markets. On the other hand, LaLiga is focused on repositioning itself in the market, undergoing transformations in strategy, brand, technology and audiovisual transmissions.
“We are delighted to collaborate with solid companies like Iberia that share the same values as LaLiga. Both of us have the objective of continuing to grow in Latin America due to the cultural proximity that unites us and, through football and advertising, we transmit to our fans football experiences and emotions,” said Javier Tebas, president of LaLiga.
