To search celebrate the transformative power of stories
Totoy, an entertainment and educational content production company for the children’s market, celebrates one year of office in Brazil with an institutional campaign in homage to the power of stories and how they impact people’s lives. The main piece is a video whose soundtrack was composed by Orquestra Filarmnica de Paraispolis.
Since its inception in 2015, Totoy has been dedicated to telling transformative stories through its high-quality content. In 1 year of headquarters in Latin America, with the office located in the Avenida Paulista region, in So Paulo, the company tripled its revenue, expanded the content to the world, reaching more than 100 countries and in eight different languages. In addition, Totoy surpassed the 20 million subscribers mark on the YouTube channel in Brazil, making it the 15th largest channel in the country. The company entered the Top 10 of Netflix in Latin America, in the opening week of the José Comilo series.
Orquestra de Paraispolis is a renowned institution that promotes professional musical training for children and young people from underprivileged communities, seeking to keep them away from the dangers of the streets. Both organizations share similar values, including the common mission of contributing to education during child development, in addition to having a great social responsibility.
The development of the campaign in the digital environment relies on some personalities, among them, Elisa Gatti (Musical Mother) and Pedro Salomo (writer and poet) who shared their inspiring childhood stories, which turned them into the adults they are today.
It is incredible to be able to connect with people who have the same purpose as ours, and we are looking forward to transmitting this message through this partnership with the orchestra, comments Armando Colussi, partner-director of Totoy.
