The brand will exhibit the pieces in a showcase inside the Ipiranga box in the next stage of Stock Car, which takes place this Sunday (9)
Baw launched a new collection in partnership with the Ipiranga service station network this Wednesday (5). The brands, which had previously teamed up to redesign the uniforms for employees at the network’s service stations, this time bring a collection aimed at the final consumer inspired by the identity and universe of Ipiranga Racing, Ipiranga’s motorsport team that competes in Stock Car. .
For the launch, the brand will be present at the next stage of Stock Car, in Interlagos, on Sunday (9), with the pieces on display in a showcase inside the Ipiranga box. In addition, the campaign’s fashion film was recorded on site and features model and influencer Mateus Verdelho.
“The partnership with Ipiranga was a success and, therefore, we decided to go beyond the uniforms for the employees and create a capsule collection for the final consumer. The Stock Car stage in Interlagos was the perfect timing to resume the collab, which has everything to do with BAW. The drop is 100% inspired by the automotive universe, thinking about the aesthetics of racing uniforms, which are trends in the fashion world. We are very happy with the final result of the pieces”, said Lucas Karra, creative director of BAW. BAW Clothing.
The developed collection features five pieces, two jackets, two pants and a leather and twill bag, which feature embroidered patches and cutouts that recall the curves of the racetrack.
“The pieces launched now mark a second moment in the evolution of our brand. Now, within the territory of motorsport, we are expanding this collab to launch a capsule collection, super exclusive, which is inspired by motor sport. The authentic and pop energy portrayed in the pieces with an urban footprint brings the references that we are going to work on now in a new moment for our brand: speed, movement and performance”, added Brbara Miranda, vice president of Marketing and Business Development at Ipiranga.
