Brand expands its activities in national sports
Vivo strengthens its presence in sport and announces its sponsorship of the Brazilian Olympic Committee (COB). With just over a year left for the Olympic Games in Paris, the brand will be alongside Team Brazil in preparing athletes for the competition and in the cycle up to the Olympic Games in Los Angeles, in 2028. The announcement is yet another step for the brand to take. sport support. Since 2005, Vivo has been the official sponsor of the men’s and women’s soccer teams and maintains a strong presence in games and outdoor sports, such as surfing, cycling, beach tennis and motor racing.
“Vivo believes that sport is a powerful tool for social transformation and expands its operations in this territory nationwide with its sponsorship of the Brazilian Olympic Committee. The values that permeate Olympic sports, such as respect, excellence and equality are also in our essence “, says Marina Daineze, brand and communication director.
In this partnership with the COB, Vivo is also reinforcing its support for Brazilian athletes and expanding its team of ambassadors with the arrival of great Olympic names, such as Ana Marcela Cunha, water marathon athlete and current Olympic champion, Alison dos Santos, Piu, world champion in the 400m hurdles, and artistic gymnastics athletes from Brazil.
“Having the support of an international reference company like Vivo is very important for the Brazilian Olympic Movement and endorses the excellent work that has been done in recent years. I am certain that we will have a successful journey towards the 2024 Paris Olympic Games and Los Angeles 2028”, comments Paulo Wanderley, President of COB.
The brand will be with COB and Team Brazil in all national and international competitions, starting at the South American Games in Santa Marta (Colombia), from July 14 to 21, and at the Pan American Games in Santiago (Chile) , from the 20th of October to the 5th of November. In addition, the agreement provides for the dissemination of the Brazilian Olympic Channel within the Vivo Play platform for the entire Vivo customer base, and a 360 activation plan with several exclusive initiatives, aimed at all fans and practitioners of Olympic sports in Brazil.
“The union of such a relevant brand in the Brazilian sports scenario with the Brazilian Olympic Committee only reinforces that today we have a unique and innovative sponsorship program, which includes attractive deliveries that generate return for our partners”, says Gustavo Herbetta, director of COB marketing.
