Dailus Lab is born with a 100% digital operation and with 18 items, being fragrances, hair items, soaps and a base for solid products
Dailus announced its new initiative, Dailus Lab, which combines science and technology for the development of clean and gender-free products, spreading a new generation of beauty and well-being to the market. Now, the company establishes itself as a group, with two brands in the market: Dailus and Dailus Lab.
The brand will work on three pillars, awareness, efficiency and transparency, and aims to connect people who believe in the power of conscious self-care as a tool for sustainable development, offering a real possibility of changing lifestyle and consumption habits.
“At Dailus Lab, we combine technology, science and socio-environmental responsibility with products that encourage cleaner, more conscious and eco-responsible beauty. In addition, we focus on the basics and essentials: sustainable, minimalist packaging, avoiding waste and leaving the spotlight to the high performance formulations, with pure and safe ingredients”, explained Carolina Bertelli, co-founder and Marketing Director of Dailus Lab.
The brand was born with a 100% digital operation and a website with fully adapted accessibility for users, combining content produced by experts in areas such as clean beauty, well-being, diversity and business, with the brand’s e-commerce.
The brand’s product portfolio comprises 18 items – 10 fragrances (eight eau de parfum and two perfume oil), four for hair (two shampoos and two solid conditioners), three bar soaps and a base for solids. All are vegan and produced with ingredients free of toxic substances, zero carbon, without animal cruelty, in addition to being hypoallergenic, dermatologically tested and with responsible packaging, fundamental criteria to be considered clean.
The brand’s big bet is on the genderless perfumery line, which combines the benefits of essential oils with 10 functional fragrances, developed based on the science of aromachology, with formulas that are capable of improving physical and cognitive conditions, in addition to optimizing the brain functions and improve the quality of life.
The soaps, shampoos and conditioners are waterless (no water in the composition), have natural and technological actives in their formula and eco-friendly packaging, as an alternative to reduce the use of plastic. Because they do not use water in their composition, they are more sustainable and offer greater efficiency, since the nutrients are in greater concentration.
“Genderless beauty has been awakening more and more interest from consumers in Brazil and around the world. Defining products with divisions for men or women is completely outdated and makes no sense in relation to contemporary consumer behavior. Perfume, for example , must be in line with a pleasant sensory experience and well-being, regardless of gender”, said Carolina, responsible for creating the brand.
In addition, the entire operation of Dailus Lab is zero carbon which, with the help of Moss, offsets the carbon emitted throughout the entire chain and has the EuReciclo Certification – for every package that reaches the market, another is recycled. The packages are also refillable, recyclable, reusable and printed in Braille.
