The campaign, created by Ogilvy Brasil, revives the sweet “Surprise” and will have all the financial resources obtained reverted to the foundation
A survey carried out by Folha de S.Paulo found that, of the sweets that were part of the childhood of people born between 1980 and 1990, approximately 25% of them miss the Surpresa Nestl chocolate. Chocolate stopped being manufactured in 2003, but after so many years, some of the animals that stamped the Surpresa cards are at risk of extinction, such as the Ona Pintada, Mico Leo Dourado, Jacar-do-papo-amarelo, among others.
With that in mind, Nestl, in partnership with Ogilvy Brasil, created the “Art of Preservation” action, which consists of supporting SOS Mata Atlntica and has the mission of transforming works of art into NFT and making them available for sale, which will have all financial resources obtained from the works are fully donated to the foundation.
“Nestl is starting to navigate the universe of Web3 and tokenization, anticipating new possibilities and opportunities. Proof of this is the launch of this innovative project, which combines art and technology at the service of the company’s commitment to sustainability. environment, in addition to rescuing affective and nostalgic memories around a brand that made history”, said Denis Chamas, Senior Manager of Innovation and New Business Models at Nestl Brasil.
The campaign has the collaboration of five Brazilian artists, namely Carla Barth, Vilson Vicente, Larissa Constantino, Rmolo D’Hiplito and Helena Cintra in the creation of reinterpretations of the cards, available on the website.
“We are excited to bring this memory back and seize the opportunity to make a difference in the preservation of Atlantic Forest animals. By engaging talented Brazilian artists and turning their reinterpretations of the cards into NFTs, we are creating a link between nostalgia, contemporary art and environmental activism”, emphasize Danilo Dualiby and Alexandre Tobio, Creative Directors at Ogilvy.