If you usually use Twitter and you think you couldn’t replace it with any other social network, you can review your concepts right now. Threads, Meta’s new social network, officially arrived this Thursday (6) at app stores to be the toughest rival Twitter has ever had (and it’s fulfilling its role very well, let’s get ahead).
Adnews tested the tool in the first 24 hours and came to tell you about our team’s perceptions.
Threads is a clone of Twitter. Even the like and share icons are identical! Not to mention the feed, which is not surprising. It’s not the first time Mark Zuckerberg ′′ copies ′′ existing models on the market: Instagram Reels, for example, is identical to TikTok.
The ease of finding people and creating a profile, due to the fact that the new social network is linked to Instagram, is also a highlight. Of the 2 billion people who use the photo-sharing app, 30 million have already rushed to try Twitter’s “friendly” rival, according to Zuckerberg himself. Our team agrees with this information due to the number of profiles of celebrities, influencers and companies that already move the timeline of the newly released Threads.
Has x doesn’t have
The new app allows users to write up to 500 characters, against 280 on Twitter, and post videos of up to five minutes, in addition to static and dynamic images (the famous gifs). However, there is still a tab with the hashtags of the themes that are booming at the moment (in addition to the release for use by hashtags, which we haven’t found so far) and an option to post both through Threads and Instagram, but we bet that this functionality should arrive soon, because Meta specializes in connecting all its platforms. Despite this, the user can choose whether to keep the profile private on Threads regardless of the choice made on Instagram, and can also change all information on the biowithout necessarily importing the data from the app of pictures.
In the list of resources that Uncle Zuck left behind, for the time being, we will also include a PC version of the social network, which is only mobile so far, and a function for sending direct messages, the famous DMs.
Also, there is no option to delete the Threads account without deleting the Instagram one, but Meta has already stated that it is working on that. For now, there is only the option to deactivate the profile. We have some doubts about this information, but it is important to make it clear that connectivity between platforms and the independence of each one of them are equally important factors for users, in our opinion. Each person or company should have freedom of choice in the usability of social networks.
Speaking of companies, we are also committed to creating professional accounts within Threads, with specific features, as is already the case on Instagram, favoring the work of companies. Does it come right there? We’re watching!
Celebs who are already there
In a few hours of operation, the launch of Meta has already managed to attract personalities like Shakira and Gordon Ramsay. In Brazil, the youtuber and businessman Felipe Neto was one of the first to create his account on appas well as the official Brazilian profile of Netflix, which adopted a strategy very similar to that used in app rival. And detail: with the 100% free verification stamp imported from Instagram! On Twitter, this feature became paid after Elon Musk’s decision.
It already has celeb celebrating number of followers! In the first 12 hours of Threads and with only six posts made, most with personal photos, singer Anitta had already reached 1 million fans on the platform. Today, she targets 2 million, currently having 1.7M followers.
Other famous people who are already “millionaires” in the number of followers on the social network are former player Ronaldinho Gaúcho (1.8M), influencers Virgínia Fonseca (1.6M), Luva de Pedreiro (1.1M) and Carlinhos Maia (1M). , DJ Alok (1M), singers Juliette (1.2M) and JoJo Toddynho (1M), and actress and presenter Maisa (1M).
And Musk in this story?
In 2019, well before acquiring the social network, the richest man in the world declared, on his own Twitter account, that he “hates advertising”, but bought a company that depends on it. Yes, contradictory. And that’s why, by acquiring the platform for a whopping $44 billion, it has gone from bad to worse.
First, the billionaire heir ended moderation on Twitter, giving voice to Nazi and racist speeches, and consequently, alienating investors who did not want to have their brands linked to the spread of prejudice. Not satisfied, Elon Musk decided that it would be fun to respond to emails from the press around the world with a friendly poop emoji, through automated messages.
Now, in an attempt, according to him, to prevent data theft by startups who want to teach their softwares of artificial intelligence, Musk limited the free users of the platform to the visualization of 1 thousand tweets daily, and paid users, with verified accounts, to 10 thousand tweets, creating yet another dissatisfaction in its network and generating a totally opportune moment for the launch of Threads by Meta. In the fight between the technology giants, Mark Zuckerberg showed that he really knows how to reinvent himself and do business.
But clearly, this move won’t come cheap for Uncle Zuck. This Friday morning (6), Musk declared that “competition is good, not cheating” and said he was considering legal action against Meta, alleging that former Twitter employees helped create Threads. One of the realities faced by the bird’s social network is the wave of layoffs, either on the part of the platform, which has made cuts in its workforce, or on the part of dissatisfied employees who are demanding the accounts. Meta denied this information in a legal letter.
According to information obtained by the BBC, Twitter took four years to get the same number of users that Threads gained in one day, although it built its user base from scratch, while Threads was able to exploit the 2 billion users pre- existing on Instagram. However, the 30 million existing users in the new social network so far represent less than a tenth of the estimated 350 million users that Twitter currently has.
On this subject, Twitter CEO and Musk replacement, Linda Yaccarino, said that the platform is often imitated, but that “its community can never be duplicated”. On the other side of the same coin, Zuckerberg says that it will take some time for Threads to reach Twitter in number of users, but that “there should be a public conversation application with more than 1 billion people”, in a clear provocation to the competitor.
We are already looking forward to the next chapters of this soap opera. In the meantime, follow us on Threads too!
* With the collaboration and supervision of Jessica Bitencourt
Stay tuned to Adnews on Instagram, LinkedIn and Threads! For us, leaving the obvious is as obvious as creating and transforming.
The post We tested Threads: Meta’s new social network surpasses Twitter in usability appeared first on ADNEWS.
