The campaign uses the “Friends with Benefits” meme to talk about well-being in the corporate environment
Gympass announced the launch of its new campaign “Friends with Corporate Benefits”, which aims to encourage the strengthening of working relationships through the joint use of corporate benefits.
With activations on the brand’s social networks and internal communication channels, the campaign created by Gympass’ internal team promises to find users a friend with corporate benefits.
The materials approach the theme in a light and relaxed way, and portray attributes such as friendship, quality of life and well-being at work. There will be at least five pieces that convey this concept. The idea is to promote brand reinforcement around the world and bring the company closer to users.
“Through a popular expression, which has already inspired several romantic comedy films, we decided to connect with a younger audience, explaining that Gympass is a corporate benefit that can benefit you even more than the famous “friends with benefits”. people already identify and play with the meme, we hope to engage the public in the action”, says Flvio Reghini, senior director of Brand Marketing at Gympass.
The action takes place until July 21st, in all 11 countries where the company is present (including Brazil, United States and United Kingdom).
