“No Ad” is an initiative that seeks to save lives and inspire the industry to join the movement
In a scenario where most people seek information and guidance on the internet, when it comes to first aid, any second of delay can cost a life. For this reason, Pague Menos, owner of the YouTube channel with 225,000 subscribers, launches the ‘NO AD’ movement, which removes advertisements for urgent content related to health.
The internet has made life easier for society in countless ways, and one of them was providing access to guidance on how to get your hands dirty and resolve simple everyday issues. The practice of looking for tutorials, videos and guidelines on how to develop some activities on your own has gone from a trend to an almost instinctive behavior in modern society. And this behavior is repeated in situations of danger and emergency, but there is a factor that directly interferes with this: advertisements, those seconds that precede a video or content that can be decisive in an emergency.
For this reason, Pague Menos committed itself to developing an initiative with the purpose of reinforcing its commitment to facilitating access to health for all Brazilians.
In partnership with Lew’Lara\TBWA, the network of pharmacies launches ‘NO AD, an initiative that maps out emergency situations that demand immediate action, such as cardiac massage, choking maneuvers, stroke identification, mouth-to-mouth resuscitation, stopping bleeding, among others, and proposed to the creators of content related to these situations to demonetize their videos, and in return, Pague Menos assumes the responsibility of remunerating them with a determined amount, thus replacing the potential profit from advertisements.
“Investing in advertising is essential, but in some cases it can be rethought in favor of a greater good than people’s health. At first, the idea suffered great resistance, with several negatives, until it became reality. Now, we want to invite others companies and industries in the sector, who also believe that health comes first, to be part of the movement and help us save lives. In an emergency moment, every second counts, and that is priceless”, comments Renato Camargo, deputy -president of Clients at Pague Menos & Extrafarma.
The brand was successful in establishing a partnership with Descomplica Enfermagem, Medical TV and Professor Emerson Marques channels, resulting in more than 15 demonetized videos. These videos can be seen on the project’s official page on the Semper Bem portal.
The campaign is driven as a movement to encourage other companies, brands, platforms and creators to join this chain of good, avoiding the placement of ads in formats that precede first aid videos or guidelines that have the potential to save lives.
With this, it consolidates itself as an innovative company and as the most comprehensive health hub on the market, offering a growing variety of services and solutions to customers. The brand is committed to inspiring other companies to also prioritize this theme and join the movement.
“NO AD” is added to the other actions of the pharmaceutical network in favor of the health of the population. Among them, the Semper Bem platform stands out, present since 2011, which offers comprehensive educational content and full of information to promote health and well-being. In addition, the company launched the PodSempre podcast, an innovative retail initiative that provides content related to health, beauty, quality of life and behavior.
Pague Menos and everyone involved in the movement warn that videos are a last resort resource. For any emergency, you are advised to contact the fire department or the SAMU at 192.
