The company highlights its role as an indispensable partner for trade
Cielo launches the campaign So, let’s join forces?. The action, whose premiere took place last Sunday (9) during the Fantstico break, highlights the effort of those who have a business and brings the role of the means of payment company as an indispensable partner to support the small’s sales, management and finance routines. entrepreneur to large retailer. In the pieces, products and benefits are presented for Cielo customers, such as the diversity of acceptance and anticipation of receipt of sales.
Created by AlmapBBDO, the campaign compares the routine of those who undertake with that of a real athlete running a marathon a day. Every creative concept is a tribute to the people who go out of their way to run their businesses. According to a survey conducted by the agency specifically for the design of the campaign, 45% of entrepreneurs and retailers need support to improve the management of their business and 38% need more technology to sell. Of the total respondents, regardless of the size of their businesses, around 77% reported that trust is the main criterion for choosing a partner company, and they see this value in Cielo.
The 60-second institutional film tells the stories of three different commercial establishments: a gym, a spa and a restaurant. Its owners are multifaceted professionals who are constantly challenged, but who overcome obstacles when they join forces with the experience, confidence and security of Cielo’s solutions.
From the choice of tracks, characters, visual identity, voiceover, everything was carefully thought out to show that, in what depends on Cielo, the journey of those who undertake in the country will be rewarding, says Thalita Martorelli, Cielo’s marketing director. To reinforce the connection with retail, the campaign highlights Cielo as a brand that goes far beyond the card machine and that has been building its strengths to understand the concerns, the innovative spirit and the hope of those who make a business happen in Brazil, complete.
