With very fast growth in the first week, Threads, Meta’s new social network that came to rival the Twitterhas already begun to be explored by brands in advertising campaigns, taking advantage of the ‘boom‘ of 100 million users who came to the network in the last five days.
Adnews selected the best campaigns already available on Mark Zuckerberg’s platform to inspire you and show a little of the potential that Threads has in its territory, differentiating itself from Twitter by investing in creating a more user-friendly environment.
We started with the BR Media Group, responsible for the first Consumer HealthCare campaign in app. Less than 24 hours after the launch of the social network, the leading influencer marketing company, together with the consumer unit at Sanofi, through the brands Allegra, Dorflex, Enterogermina, Novalgina and Targifor, released the first action for the segment.
Starred by presenter Dani Calabresa, the campaign alluded to the debut of the social network that might not be noticed by people with stuffy noses, bringing Allegra products as a solution in a funny quote from Calabresa.
Especially for the new social network, the holding prepares several other actions that will go live in the coming days.
The second is authored by Mynd, the largest influencer marketing and entertainment agency in the country. To welcome Threads, the action entitled #CIFnoThreads, developed for Unilever’s CIF brand, arrived encouraging new users to interact with the application. Among the influencers participating in the project are Babu Santana, Thelma Assis, Nah Cardoso, Pequena Lo, Ivan Baron, Jessi Alves, João Luiz Pedrosa and Preta, from the profile @pretademais.
The idea behind the campaign was to address all the benefits of cleaning up CIF within Threads, getting new users to help clean up the new platform before the general public joins in. Using the hashtag #CIFnoThreads, the eight participating influencers created 30-second videos showing the cleaning of a specific item in the house and inviting users to also participate in the “cleaning thread” to get the app “squeaky clean” before its big launch.
Another really cool campaign was carried out by Bradesco together with DJ Alok. The bank embarked on the success of Threads to publicize its partnership with the artist, taking advantage of the launch of Tio Zuck’s new network. At the appthe profiles of @bradesco, @alok and the broker @agorainvestimentos exchanged messages to share the news.
The choice of one of the best-known artists and producers in the world to be part of Bradesco and Ágora Investimentos actions was due to his proximity to the companies. In addition to being a Bradesco client and an investor in Ágora, Alok is highly engaged in his social networks, and, like Bradesco, he has innovation as a direction in his career.
And you, have you seen any campaigns that caught your attention on Meta’s newest platform? Our team keeps an eye on everything that’s going on there!
* Supervised by Jessica Bitencourt
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The post With less than a week on the air, Threads registers first advertising campaigns appeared first on ADNEWS.
