With the collaboration, Pepsi, Gatorade and Lay’s become the new partners of the football game franchise, EA FC
PepsiCo announced a new global partnership with EA Sports. With the collaboration, Pepsi, Gatorade and Lay’s become the new partners of the football game franchise, EA FC.
The strategic agreement allows the parties the opportunity to come together and develop gaming experiences that create memorable moments for today’s football fans.
“EA Sports is an iconic brand in the world of football that revolutionizes fan engagement. With PepsiCo’s history and extensive involvement in football and entertainment, our brands are well-positioned to go beyond football. With this partnership, we are ready to go. to reach football fans and communities around the world, providing experiences that strengthen their connection to the true beautiful game,” said Adam Warner, Director of Global Sports and Partnerships at PepsiCo.
In addition, the collaboration allows PepsiCo to further strengthen its tradition in the entertainment and football space, becoming part of this global business strategy that seeks to offer engaging experiences to fans. The initiative also proposes activities that create a link between the worlds of football, music and games.
Global ambassadors and talent roster from PepsiCo’s football universe, such as Vini Jr. and Leah Williamson, will be featured in future activations, including entertainment collaborations and in-game integrations.
The partnership will also provide a platform to promote collaboration across PepsiCo’s existing initiatives, encouraging participation in football and gender equality in sport.
“For years, PepsiCo’s brands have delivered memorable moments for football fans, and we are excited to incorporate this rich heritage into our experiences as we continue on this extraordinary journey with EA Sports FC. We are proud to partner with PepsiCo to create even more unforgettable experiences that will no doubt captivate fans of The Game Around the World,” added David Jackson, Vice President of Brand for EA Sports FC.
