The action runs until February 15 and can be accessed through the brand’s website
Avon took advantage of its first appearance at BBB 22 to launch the #VemDeAvon movement, which aims to attract new brand representatives.
Participants in the reality show were introduced to the action by an Avon Beauty Representative and chose the products at thematic stations. During the action, the brand offered a QR Code on the screen with campaigns focused on Representatives and consumers.
According to the company, the QR Code was made available with two functions: attracting new Representatives and taking consumers shopping.
“We arrived with everything at BBB with an inspiring experience, both for the public and for the members of the reality show, to present our products and the Avon Beauty Representatives”, explained Viviane Pepe, Avon Brasil’s communication director. “In addition, we draw the attention of those who are looking for work and income opportunities, showing the advantages and ease of becoming a Representative. We also made a point of reinforcing the expertise of these professionals, who know our products like no one else and are able to indicate the items best suited to the needs of each brother and sister at the BBB and of our consumers”, he added.
The action runs until February 15 and can be accessed through the brand’s website.
