Jlia de Castro Correia, then commercial director, takes over as CEO of iG
Born in Recife (PE), Jlia is a journalist by training, and has worked as a television reporter with Record Band affiliates. Combining her passion for sales and technology with her career, she migrated to the commercial area. With experience selling advertising for Spotify, Kwanko and retargeting players, Jlia is married and expecting her first child. I’m living a whirlwind of emotions at the same time. It was a very happy and rewarding surprise to experience all these challenges at the same time, celebrates the executive.
The new CEO will have two important reinforcements on the company’s board. Paulo Leal, publicist, journalist and publicist, with 35 years in the market and passages through MTV, ESPN, Disney, Estado, RedeTV, Time for Fun, AlmapBBDO and Dentsu, takes over as Executive Vice President of iG. Paulo Leal was one of the founders of Portal in 2000; and Indio Brasileiro, founder of UOL, with passages at Folha de So Paulo, Bradesco and Starmedia, with 30 years in the market, takes over as Vice President of New Business at iG.
We are going to invest in new content and sections in news, finance, entrepreneurship, football and entertainment, e-commerce and advertising, as well as the portal’s positioning strategy to accelerate our growth in 2023. In 2025, when we will complete 25 years, we will present a plan for going public on the stock exchange. We will invest and intensify the production of content together with the partnership of O Dia, vice-leading communication group in Rio de Janeiro and 16 editorial offices in So Paulo and 60 editorial offices in the State of Rio, combining more than a thousand daily news items of interest to the audience. A power in generating its own content and the market values companies producing content and this is our great asset for the audience, agencies and advertising brands, adds Paulo Leal, new Executive VP of iG.
Still according to the new CEO of iG, the last few years have seen the restructuring of operations, after the various acquisitions of the brand, in order to gain muscle. We have the reputation of a communication vehicle that democratized the internet in Brazil, with the body and culture of a startup. iG has both innovation and disruption in its DNA, long before those words were fashionable. We are a diverse team, with great talent in all areas and I am very grateful to have the opportunity to lead the more than 100 people who believe in this project. We each know the challenge and responsibility of repositioning a brand like iG and we are absolutely committed, completes Júlia.
The current changes are in addition to the company’s recent investments. At the beginning of the month, from Globo, publicist Heitor Selman took over as manager of Digital Products & Growth. In May, SEO specialist Luciana Puricelli started to lead the area at iG. The advertising sales area has also undergone changes. Karina Garcia, a professional who led commercial operations at iG three years ago, takes over management and Rodrigo Francisco, an executive at iG since 2018, takes over the management of large accounts.
The goal of the new iG management trio is, in the short term, to double the audience and reach with the production of even more content, in addition to launching products, after all, service delivery is also at the core of the company. The expansion plan includes expanding the newsroom, hiring columnists and influencers, in addition to new partnerships that include social networks and podcast and videocast aggregators.
