The space, located in Parque Villa Lobos, in So Paulo, is personalized with the YoPRO identity and has instagrammable areas
YoPRO announced the opening of its first physical point of sale, YoPOINT. The space will be located in Parque Villa Lobos, in So Paulo, from the 15th of July. The inauguration will feature the distribution of products to all who visit the site and publicize the space.
The brand proposal is part of a broad business strategy by Danone, the company that owns YoPRO, and the search for connection with the public at various points of contact.
“The opening of this space confirms that we are on the right path. We have already won the hearts of most athletes and we will continue to work hard to continue meeting the needs and desires of our consumers”, stated Mariana Dutra, Head of Marketing at YoPRO .
The space is personalized with the YoPRO identity and has instagrammable areas where athletes can take pictures. “We want to offer a complete experience for the person who goes to the park to train. We will have a comfortable space, with a locker to store their belongings, in addition to excellent service”, added Dutra.
