Faria Lima dawned differently this Tuesday (11). The reason was a movement that marks the confirmation of the great Super Bowl star, Tom Brady, as the first expert XP 2023 speaker. Arena XP, with a QR code which leads to the event’s website, and also the clock at Rua Funchal, 481, located a few meters from the headquarters of XP Inc., in São Paulo (SP).
The largest investment festival in the world is promoted by XP and will have its 13th edition held on September 1st and 2nd, at São Paulo Expo, in the city of São Paulo. This will be the largest face-to-face edition in history, with an estimated 40,000 participants who will have access to more than 160 speakers, distributed across eight simultaneous stages, over 72 hours of content.
Interventions in the “Arena XP” will remain for 20 days, and on the clock for a week.
“The 2023 Expert will be the biggest ever, and Tom Brady’s presence is part of our effort to outdo ourselves each year by providing unique experiences for attendees. The action that starts today in the Faria Lima region is based on Brady’s long casts, his most outstanding characteristic. The idea is to draw the attention of American football fans, a number that is only increasing in Brazil, to Expert and all the content we are preparing for the event”, explains Caroline Namora, Marketing director at XP.
In addition to the action, the announcement will be made on 50 other clocks, on busy streets in São Paulo, such as Faria Lima and 23 de Maio avenues. The American football ball that “breaks” the Arena XP cube is 110cm long from tip to tip, 60cm in diameter and weighs approximately 15kg. The piece was carved in styrofoam and laminated in fiberglass, with details of the sections in plastic mass and artistic painting. The project was created in partnership with JCDecaux, a leading company in out of home.
The ball present in the watch is 60cm long and 45cm in diameter. It was produced from the same materials as the Arena symbol, with the approximate weight of the set totaling around 40 kg.
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