Digital campaign signed by VMLY&R
Coral joined the Barbiecore movement to show how to use this style with its colors and energy in decoration in partnership with Barbie, Mattel’s doll brand. The launch campaign developed by VMLY&R is already on the air.
The digital action called Your home can be anything you want includes content on Coral’s official channels, in addition to the participation of Thalita Carvalho, presenter, interior designer and creator of the @casadecolorir profile, and Maurcio Arruda, architect and presenter.
Professionals will give you tips on how to build non-obvious environments with the new special palette with 14 colors inspired by the visual identity of the most iconic doll of all time.
The campaign used varied scenarios and Barbie dolls in different versions to show the public how it is possible to adapt color suggestions and settings inspired by this universe to the most different realities.
In this way, it is demonstrated how living rooms, bedrooms, work areas, kitchens and other environments can become areas full of joy and personality and without the standard color pasteurizations usually used in environments.
