BETC Havas announces the hiring of Amanda Agostini as the new Vice President of Strategy. With extensive experience in planning and a consolidated and recognized career in the area of communication, the executive’s main challenge is to collaborate with building the image of brands based on consumer perception, in addition to working on the innovative culture of the agency itself.
With more than 17 years of experience, Amanda studies human behavior and believes that understanding cultural particularities is fundamental to developing brand communication. The executive has already led teams responsible for relevant global and regional projects for companies such as Mastercard, Mercado Livre, QuintoAndar, Zé Delivery, TIM, NIVEA, Nestlé, McDonald’s and General Motors. Recently, she headed the strategy team at GUT São Paulo, where she held the chair of CSO.
“I am very excited about the opportunity to lead strategy at BETC Havas. Together, we will overcome new market challenges and create customized and innovative solutions for each brand. I believe there is always something new to learn, and I trust the power of exchanges to build more engaging and efficient communications. I am excited about the future and the possibility of bringing a new perspective to the area”, comments Amanda.
With more than 500 employees and offices in São Paulo and Rio de Janeiro, BETC Havas is the integrated advertising agency best evaluated by clients, according to the Agency Scope 2022/23 study by Scopen, and the largest agency in Brazil in investment media, according to Cenp-Meios.
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