Brand seeks to expand its position in the gamer community
Dorflex is the new Official Partner of the second stage of the CBLOL 2023 – Brazilian League of Legends Championship -, which is considered one of the biggest eSports competitions in Brazil, organized by the developer and distributor of electronic games Riot Games. This is the first time that the brand has partnered with the championship and, with this move, expands its positioning in the segment and establishes a genuine connection with the gamer community.
The purpose of the initiative is to reinforce the commitment to the well-being of players, in addition to being present at important moments in gamer culture and strengthening the motto Go ahead and leave the pain with us.
For Eduardo Magalhes, marketing for the pain pillar in consumer healthcare at Sanofi, the action is directly linked to the purpose of promoting self-care in players’ journeys: The gaming segment is very important to us and the number 1 brand in painkillers could not be left out. In this case, we want them to continue to rely on the brand at all times necessary, even after hours of adrenaline in front of screens.
The strategy to build Dorflex’s Games pillar was developed by Druid Creative Gaming, its new gamer communication agency – which is a reference in creating opportunities to connect brands to the segment in a meaningful way. We are excited to work with a brand like Dorflex and be able to bring it closer to the segment, with efficient deliveries aligned with the interests of the community. And to start winning sponsorship like CBLOL is a strategic step that further strengthens the brand’s goal of generating connections, especially when we take into account that LOL was the most popular modality in 2022, comments Claudio Lima, CEO of Druid.
In addition to the partnership with CBLOL, the brand will have a Squad of influencers, sharing relevant content and interacting with fans, as well as activations with channels that impact the competitive scenario of League of Legends.
