It seems that Danone didn’t care about The Not Company’s guerrilla marketing and moved on, doesn’t it? The company has just announced the inauguration of the first exclusive sales point for YoPRO, its brand expert in proteins. Strategically located in the heart of Parque Villa Lobos, in São Paulo (SP), the space opens this Saturday (15) from 9am.
The proposal, innovative for the brand and for the company, is part of a broad business strategy and also of the search for constant connection with its audience at various points of contact. The opening event of the space, for example, will feature product distribution for everyone who passes through the place and publicizes the novelty.
“We are a pioneering and leading brand in the yoghurt and shakes proteins in Brazil. The opening of this space is confirmation that we are on the right path. We have already conquered the hearts of most athletes, who choose YoPRO as their favorite sports brand. shakesand we will continue to work hard to meet the needs and desires of our consumers”, comments Mariana Dutra, Head of Marketing at YoPRO.
Specialist in creating products with a high protein content for people who have physical exercise in their routine, YoPRO aims, with the inauguration of the place, to offer much more than sales.
“We want to offer a complete experience for the person who goes to the park to train. We will have a comfortable space, with locker to store your belongings, in addition to excellent service”, completes Mariana.
Totally personalized with the product’s modern and energetic identity, the space has instagrammable areas and lots of YoPRO, in line with the brand’s purpose of providing shakes of quality and inspiring experiences. YoPOINT, the name given to the space, is further evidence of the commitment to raising the performance and results of everyone who embraces an active lifestyle.
The Danone brand has a wide variety of products with different amounts of proteins and in different formats (shakesliquid yoghurts, spoon yoghurts and pouches), meeting the nutritional needs of each consumer profile so that they can choose the option that best suits their lifestyle.
Lost the fight?
Follow the thread, and we’ll tell you what happened.
It all started when The Not Company Brasil, foodtech known for its line plant-baseddecided to make a guerrilla marketing ploy to promote its new shake, the NotMilk High Protein. The company projected an outrageous message in front of the Danone Brasil building, located on Avenida Paulista, in São Paulo (SP).
The message, “Bigger than this ad, only the amount of carbs in YoPro”, appears on the projection accompanied by a QR Code that leads to a comparison video between the products of the two brands. A lesson in how to advertise! Give it up for the GUT São Paulo agency, responsible for creating this OOH activation.
Adnews thought it was so cool that the campaign was featured in our June #TopPubli.
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