Brands are betting on a project available to the public until July 17 at Avenida Paulista
Eletromidia and Adidas are together to launch the new Crazyfast boot. The special project was created by Adidas, Eletromidia and WMS/Ogilvy and will be installed in a bus shelter at 900 Avenida Paulista and will be available to the public until the 17th.
Designed to increase speed at every moment of the game, the new model is set to debut at the FIFA Women’s World Cup later this month. During the launch action, visitors can check out the new product on an Eletromidia digital screen with an exclusive setting and lighting. The new boots will be launched in three different models: “P+” and “P1 with and without laces”.
Eletromidia has been with adidas in many of the brand’s launches. This reinforces our role in bringing brands and people together, offering the most complete solutions on the market and generating experiences for those who walk the streets. says Marcelo Pacheco, CSO of Eletromidia.
