Profit from sales will be allocated to a project with rural women entrepreneurs, carried out by the Instituto Consulado da Mulher
Consul, a Whirlpool Corporation brand, is celebrating its 73rd birthday and, to mark the date, announced the launch of the Retr minibar.
For the launch, the company manufactured 200 units reminiscent of old products, with the logo, metal handle and wooden toothpick feet. Profit from sales of the Retrs will be used for a project with rural women entrepreneurs, carried out by the Consulado da Mulher Institute, Consul’s social action.
Consul has been present in the homes and lives of Brazilians for decades. Bring a launch that commemorates this exciting and proud beginning. There are 73 years of history, delivering well-thought-out products that bring more practicality to everyday life. The new Retr minibars show a design full of personality and will impress everyone who is in functional environments and decorated with the product, said Patricia Pessoa, Marketing director at Whirlpool.