Creation was developed by Bigbee agency
APP (Association of Advertising Professionals) presented its new visual identity and brand to the market. The development of APP Brasil’s new visual identity is the result of a process that involved months of research, market analysis and collaboration between the Bigbee agency’s design and marketing teams.
The company sought a contemporary approach, with the aim of transmitting its fundamental values, bringing an innovative vision.
The typography was redesigned to convey a sense of confidence, while the chosen colors symbolize the creativity, energy and diversity that the association embodies, the organization said.
The geometric shape present in the logo is a visual representation of the connectivity and dynamism of the communication sector, in which APP Brasil plays a vital role.
“This change reflects our evolution as an association over 86 years and our ongoing commitment to keep up with changes and movements in the communication market”, said Silvio Soledade, president of APP Brasil.
