Publisher brings Rainha do Futebol in a new modality to promote the tournament album
To celebrate yet another edition of the biggest women’s football tournament in the world and the new exclusive album for the FIFA Women’s World Cup – Australia & New Zealand 2023, Panini joins agency Integer/OutPromo for a historic moment: the call-up of Queen Marta , the best player in the history of Brazilian football and the top scorer in the history of the FIFA World Cups with 17 goals, who stars in the publisher’s campaign showing her talent in another “sport” that is highly acclaimed in the country: the Game of Breath.
In an unprecedented action with this product, the ace will show that she also knows how to collect stickers and win in this classic for album lovers, with all her skill in this true art that is playing Breath, in addition to encouraging other collectors to practice.
“Having the Queen of Football by our side is an unprecedented emotion. For us, the album and its stickers are a way of bringing this legend of world sport even closer to fans, by showing that she cultivates the same games and the same passion for It’s a collection that we all cultivate. We hope it’s a great omen for the title to be in good hands”, says Martina Limoni, Panini LATAM marketing director.
The campaign starring Marta will be broadcast in different formats in the digital universe and other media. All the emotions of the FIFA World Cup can be experienced from the 20th of July, when the kick-off takes place, but fans can already warm up for the tournament by purchasing the official album in the Panini online store. The public will be able to discover more of the 32 participating teams on 580 cards, 68 of which are special.
