Company will be responsible for delivering 360 communication
Mestia was chosen by Yoki to be the brand’s new agency, being responsible for delivering 360 communication. The agency already serves other General Mills brands: Hagen Dazs (in Brazil) and Kitano, which also belong to the holding’s portfolio since 2019 .
Paulo Sanna, partner and CEO of Mestia, recalled that General Mills was the advertiser that used the agency’s methodology, called Pop-up, which incorporates design thinking principles and the concept of integration between client and agency teams.
“Our great mission now is to work on the ‘We cultivate relationships’ positioning through a creative platform for Masterbrand Yoki and for the company’s main hero products, such as popcorn, peanuts, farofa and straw potatoes”, said the executive.
