Ao announces the arrival of the Super Bowl star to Brazil, in September, to participate in Expert XP
Those who walk along Avenida Faria Lima can see an American football ball ‘breaking’ the Arena XP cube – with a QR code that leads to the Expert XP 2023 website – and on the clock at Rua Funchal, 481, located a few meters away. from the headquarters of XP, in So Paulo.
The OOH (Out of Home) media campaign was developed by MGNT, in partnership with JCDecaux and Bizsys production, to announce the coming of North American Super Bowl star Tom Brady to Brazil in September, to participate in the largest Expert XP world investment festival.
Expert XP powered by XP Inc. and have its 13th edition on the 1st and 2nd of September, in São Paulo, at the So Paulo Expo. This will be the biggest in-person edition in history, with a forecast of 40,000 people who will have access to more than 160 speakers, spread over 8 simultaneous stages, over 72 hours of content. Interventions on the Arena XP and on the clock will remain for one week on the clock, and 20 days on the Arena.
The 2023 Expert will be the biggest ever and Tom Brady’s presence is part of our effort to go the extra mile each year, providing unique experiences for attendees. The action that begins today in the Faria Lima region is based on long Brady launches, its most striking feature. The idea is to draw the attention of American football fans, a number that is only increasing in Brazil, to Expert and all the content we are preparing for the event, explains Caroline Namora, marketing director at XP.
In addition to the OOH media action, the announcement will be made on 50 other clocks, on busy streets in São Paulo, such as Avenida Faria Lima and 23 de Maio.
The American football ball breaking the cube of Arena XP is 110cm long from tip to tip, 60cm in diameter and its approximate weight is 15kg. The piece was carved in styrofoam, laminated in fiberglass with details of the sections in plastic mass and artistic painting. The ball present in the watch is 60cm coming out of the watch, with 45cm in diameter. It was produced from the same materials as the Arena symbol. The approximate weight of the set totals about 40kg.
