TikTok and LATAM have entered into an innovative partnership to offer more entertainment to the airline’s passengers, who will be able to access content through LATAM Play, an in-flight entertainment service for more than 290 Boeing 767, 787 and 777 aircraft, on the individual screens of the seats. Either through a QR Code or via the website, for a personal mobile device (in the case of Airbus A319, A320, A320neo and A321 aircraft).
This partnership aims to bring creativity, entertainment and fun content to passengers.
“TikTok’s mission is to inspire creativity and generate moments of joy wherever our community is present, including during air travel. More and more people can learn about other cultures, discover something new, or have fun with the creative, rich, diverse and happy content that creators share on the platform. The partnership with LATAM Airlines is in line with our vocation of bringing creativity and entertainment to people and is another step in our strategy of establishing second-screen partnerships in Latin American countries,” explains Rafaela Furtado, Director of Global Partnerships and Distribution in Latin America.
TikTok content is available on routes to 141 destinations in 21 different countries and will not be restricted to just the aviation niche, despite being pre-selected once a month. It is estimated that more than 5.8 million passengers are impacted per month.
“The partnership with Latam is for previously curated content. This means that the videos displayed on the aircraft are previously selected and updated once a month. And that passengers, even without accessing their own profile, will have access to videos from different categories, relevant verticals on our platform, such as cooking, travel, pets, fashion and sports. And these videos have been successful during flights. Between January and April of this year, when the partnership was in the testing phase, TikTok content was among the ten channels most accessed by LATAM passengers.”, said the Director.
In addition, TikTok is an entertainment platform that provides fun and inspiring experiences for a diverse and engaged community. The second screen strategy aims to enhance the reach of creative content beyond the smartphones. In recent months, TikTok has signed four other partnerships in addition to Latam, in Latin America.
“These partnerships signed with Latam Airlines, Vivo Play, Zanzar, Bullmedia and IZZI help us expand the limits of TikTok’s content reach in Latin America. We want to be more and more present in people’s lives, whether on the platform or off it, such as on a car trip in urban mobility apps, on televisions, in furniture out-of-home and even plane trips and increasingly leverage the reach of creative content beyond smartphones.”, concludes Rafaela.
Accelerated expansion in Latin America
At the confluence of the expansion strategy in Latin America, TikTok recently opened an office in Colombia where it will have a team dedicated to bringing the platform’s business solutions to advertising brands. In the last two months, it has also launched a self-service platform for SMEs to carry out their advertising campaigns in Chile and Peru. The initiatives are a reflection of the company’s growth in the region – in 2022, there was a 221% growth in the number of advertisers in Latin America, including both large and small companies.
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