One case of absolute success during the 2022 World Cup, Ronaldo TV, the multiplatform channel of former player Ronaldo Nazário, promises extensive coverage of the 2023 Women’s Football World Cup and has already started coverage.
The “Seleção Fenômeno” will feature, in addition to the Phenomenon itself, the Dibradoras, the biggest reference in women’s football in Brazil, Tomer Savoia (Brazilian fan icon in the stands), the artist and singer Gabi Fernandes, the journalists and creators Bibi Molina, Jay Oliveira and Isa Labate, air streamer and digital influencer Marwa. In addition, the channel will have exclusive content recorded with players Marta and Tamires.
the cover project cross media formed by professionals and an extensive program on all social networks will seek to connect fans to the players and the competition. For this, the Seleção Fenômeno will be sponsored by Neo Química, a great supporter of sports connecting health and well-being, and supported by TikTok, where Gabi Fernandes, Marwa and Jay will produce exclusive daily content, and by Kwai, which will also feature unpublished videos made especially for the platform.
Following the successful work carried out in Qatar, this time, Ronaldo TV will have the mission of giving voice to the main characters in the world of football, showing the story happening in real time, with programs such as “O Dia Off”, “Hat Trick”, “Packing the bags”, “Turning the Nets” and “Central Selection”.
Ronaldo TV is a product of Beyond Films, startup of media and content from the ODDZ Network, holding of sports and entertainment. In addition, the creators Marwa and Tomer Savoia, and the player Tamires, are part of the talents of Octagon Latam, sports marketing agency of the same group.
In addition to Ronaldo TV, the World Cup will be broadcast in full by Cazé TV in partnership with FIFA, on Grupo Globo’s schedule, with games on free-to-air TV, on streaming Globoplay, on GE.com, on SporTV and on Rádio Transamérica.
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