The piece, signed by Lew’Lara\TBWA, has the concept “Did you suspect what scam? Look for BB”
Banco do Brasil announced the launch of a campaign that puts bank data security at the forefront.
The piece, signed by Lew’Lara\TBWA, has the concept “Did you suspect what scam? Look for BB” and aims to reinforce the bank’s commitment to the confidence and banking security of Brazilians.
“The scammer takes advantage of the lack of knowledge, carelessness or naivety of the person he approaches. That is why Banco do Brasil invests in the dissemination of the digital security culture. This campaign shows the relevance of education in the formation of a safe and aware digital citizen”, explained Rafael Giovanella, director of Internal Controls and who accumulates the position of general manager of the Cyber and Fraud Prevention Unit at Banco do Brasil.
The communication also features the film in 15”, 10″ and 6″ versions, each referring to a type of coup, in addition to radio spots, outdoor media with OOH (Out of Home) and DOOH (Digital Out of Home), pieces for digital media and social networks, and merchandising actions.
“We want to disseminate reliable information and we chose the yellow sign as the main character. It is a warning symbol that everyone knows and which has the color of BB. The idea is to reinforce that Banco do Brasil is an ally in this process of protecting customers”, added Paula Sayo, director of marketing and communication at BB.
