Nu customers can shop at Casas Bahia with discounts and exclusive benefits from the app
One year after launching its marketplace, Nubank joins forces with Casas Bahia and announces the implementation of a new shopping experience within its app. Now, Nu customers will have a more efficient shopping journey, from choosing the product to paying, without having to leave the company’s app.
The new feature offers a more complete and secure experience and is now available to all users. With the partnership, Casas Bahia will now offer products in various categories at Shopping do Nubank, from home appliances, smartphones, small appliances, games and others.
In addition, consumers will also have access to benefits such as the financial platform service and payment in up to 24 installments or in 10 installments without interest, through NuPay.
The partnership between Via’s brands and Nubank adds up to improving the experience and expanding access to products from different categories for the Brazilian consumer, explained Joo Nbrega, B2B director at Via, which owns Casas Bahia.
In the experience of using NuPay as a payment method, Nubank will offer, depending on the customer’s profile and credit analysis, the possibility of an extra limit for making purchases. As a result, users can purchase products from Shopping do Nu without using up their credit limit on their Nubank card.
Shopping do Nubank is a platform that brings together brands and retailers in Brazil, and already has more than 150 partner stores. More than 75 million customers in the country can make purchases in a simple and secure way in specific product categories (fashion, games, travel, pet, among others), with discounts, coupons and cashback.