The initiative, developed by Talent, aims to reinforce the importance of self-love
Paixo invited the photographer Sergio Santoian and the make-up artist and plastic artist Louise Helne to translate sensuality with the project “Sensualidade na Pele”.
The initiative, developed by Talent, was inspired by the work #FeitoTatuagem done by the duo in 2019 and aims to show sensuality in individuality, in addition to reinforcing the importance of self-love.
We understand the strength and significance of the women in the campaign. That’s why we wanted to recreate this very significant project by Sergio Santoian and Louise Helne. It is a metaphor of what we want to reinforce with our brand purpose, showing that sensuality is something particular, deep, that comes from within and is built for each person in a different way, said Regiane Bueno, VP of Marketing at Grupo Coty.
For the project, the brand invited Letticia Munniz, Ryane Leo and Wladia Goes to bring together the different meanings of sensuality in the eyes of several women. Through their Instagram accounts, the guests opened question boxes, questioning what it meant to be sensual for their audiences. The answers were compiled and, after being curated, they were taken to the skin of the influencers.
The action is being publicized with the making off and videos with testimonials. Bringing the audience to the center of the conversation, relying on influencers with a discourse aligned with our purpose and positioning, and dialoguing with such powerful artists were the premises for creating this project full of meaning and delicacy in the way of working the brand narrative, added Juliana Massoni, Content Manager at Talent.
