At the pace of the debut of Barbie, one of the most anticipated films of 2023, which hits theaters on the 20th, Burger King decided to join the rosy game of the moment, the brand will recreate, in partnership with Warner Bros. and Mattel, the doll’s house at its unit on Avenida Presidente Juscelino Kubitschek.
Barbie’s new “home” is now available for visitation. In the place, in addition to the thematic decoration, the network of fast-food there will also be a snack combo based on the movie, with a milkshake strawberry and one donutmade in partnership with Nesquik.
The project is signed by the Haute agency, which has already carried out similar campaigns with Burger King before, at the Avenida Paulista unit.
What will Burger King’s Barbie house look like?
The Burger King unit on Avenida Presidente Juscelino Kubitschek will have a look almost identical to the one in the film. The facade will feature pink coconut trees, directional lights and inflatable flamingos. On the ground floor, the doll’s dressing table will be present.
The outside of the store promises to make Barbie’s famous pink convertible available for photos.
The Barbie-themed snack combo is now available to the public and is doing well. It consists of a box with the “Pink Burger” (brioche bun, slice of cheddar cheese, high meat, diced bacon and smoked pink sauce), Ken’s potato (with personalized box) and the shake from Barbie, in strawberry, which accompanies a donut covered in pink and white chocolate. All combo items come in a personalized paper bag-shaped box.
Barbie” sold out of pink paint
Shocking to the eyes is the universe of Barbie! And, if a color could define Mattel’s sexagenarian doll, it would be hot pink. To color the backdrops for the movie “Barbie”, the film’s production sold out all of Rosco’s paint stock.
According to the Los Angeles Times, the shortage of the product was due to distribution complications caused during the pandemic and the extreme cold that hit Texas in 2021, causing a lack of material.
“There was this shortage and so we gave the studio everything we could. They cleaned us up in the paint,” said Lauren Proud, Rosco’s Global Vice President of Marketing.
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