According to a survey carried out by Tunad, six bookmakers stood out in the national market in the second quarter of 2023
Bookmakers fell in love with Brazilians and, according to a survey by Tunad, Betano, Betnacional and SportingBet were the platforms that made the most advertising insertions in the second quarter of 2023. The three brands also generated the highest volume of searches on Google.
According to the data, six bookmakers stood out in the national market and, among them, Betano occupies the first place in the ranking, with a total of 20,345 advertising insertions in the markets and channels audited by Tunad.
In second place was Betnacional, with 14,280 entries, followed by SportingBet, with 12,318 entries. The ranking completed by Esporte da Sorte, with 10,898 insertions; Makes O Bet A, with 7,519 insertions and Mr. Jack Bet, with 7,157 insertions.
Among the bookmakers, Esportes da Sorte was the one that showed the highest growth in insertions, with an increase of 107% compared to the first quarter of 2023.
Betano also showed a significant jump of 81% in the same period of analysis, accompanied by SportingBet, with an increase of 35% and by Betnacional, with 2%. In total, the average increase in insertions was 63%.
Betano leads search volume
Another point raised by Tunad revealed that Betano was the bookmaker that had the highest volume of searches, totaling 73,808,619 searches. The result is three times greater than Betnacional, which had 22,827,737 searches. SportingBet, in turn, was in third place with 22,448,687 searches in the second quarter of 2023.
Esportes da Sorte also had an exponential increase in search volume, with a growth of 1,354% in the comparison between the first quarter and the second quarter of 2023. Then comes SportingBet, with a growth of 142%. The result of Betnacional and Betano was an increase of 64% and +44%, respectively.
