Company values different customer profiles in the campaign “A Gente Aluga!”
Making everyone “get there” is a mission that inspired Localiza to show how the ideal car rental for any situation. The new campaign “We rent!”, aired on Brazilian television and digital, reinforces that, whether to travel, go to that business meeting; or even to arrive calmly at an event with friends, nothing better than being able to count on the ease, comfort and safety of a rented car.
The films lightheartedly and amusingly address the many occasions people can benefit from using a rental car, including the beloved parties that take over the country between June and July. The idea is that the customer, the center of the company’s strategy, can rely on Localiza at all times.
The campaign, entirely prepared by Localiza’s InHouse agency, Maloca73, brought together more than 200 specialists from the brand in the areas of Advertising, Trade, Content and CRM; in addition to offline media partners Artplan and production company Dogs Can Fly.
“More than talking about the benefits of renting a car, we really want to be a solution for those who need to get around. So, we’re going to address all kinds of moments when the presence of a rented car can make all the difference, mainly because people’s only concern will really be getting where they want to go”, explains Tatiana Rocha, brand director at L&Co.
Expected to be on the air between the months of July and August, the content with 30″ and 15″ versions will be shown in the squares of Belo Horizonte, So Paulo and Rio de Janeiro. The digital campaign, with films, banners and geolocated media, is expected to run until the end of the year, broadcasting throughout the country.
