Campaign celebrates Biscuit Day in an action that will dominate Avenida Paulista
Bauducco decided to celebrate Cookie Day in a different way this year. For this, it is calling all biscuit makers – as those who do everything to attract attention on social networks are known – for an action that will go beyond online barriers and dominate Avenida Paulista, in So Paulo.
With the aim of providing the biggest biscuit possible, the brand will encourage on-duty biscuit makers to post a photo with their favorite biscuit and tag Bauducco, on Instagram, Tik Tok or Twitter. The best publications will be selected and published in 22 urban furniture, located in the Avenida Paulista region. In addition to the biscuit maker’s face, his at sign (@) – name as it is on the social network) – will also be exposed, generating a unique opportunity for growth and engagement in the networks. The action was created by Ampfy, the agency responsible for managing Bauducco’s social networks.
At Bauducco, we are always looking for creative and innovative ways to connect with young people. Whether through collabs, as we did with Loja Kings and product innovation partnerships, which brought Pipoca Mais with Bauducco Cookies, in partnership with Cinemark, or through actions like this, which bring a language closer to the young public, encourage co-creation, and highlight those who like to create content, can only result in yet another success, celebrates Juliana Cor, executive marketing manager at Bauducco.
Publications must be made between the 20th, Cookie Day, and July 22nd, and the participant’s profile must be open. The announcement of those selected on Avenida Paulista will take place on the same dates.
“Bauducco is a brand that has been connecting more and more with its consumer in the digital environment. And thinking that the term biscuit maker refers to people who want to attract attention on social networks, we assumed the strategy of creating a campaign to attract the public even more. In this way, we are inviting the consumer to “biscuit” with us on a special occasion, which combines brand, product and UGC”, comments Bruno rônica, group creative director at Ampfy.
