Campaign presents benefits of the brand’s new electric shaver models
To present its new OneBlade line, Philips airs the campaign O Dilema, which narrates, with good humor, men’s hesitation when it comes to changing their beard style. Created by the DEPT agency, and adapted for Brazil by Philips’ marketing and digital teams, the pieces will be published on Facebook, Instagram, TikTok, Google and Youtube, until August 2023.
The campaign addresses the dilemma that thousands of men around the world face on a daily basis: trimming, contouring or shaving face and body hair? Both in film and in the arts, Philips points out that OneBlade devices are the ideal options for whatever the style or need of the consumer, delivering comfort, efficiency and skin protection.
OneBlade is one of Philips Male Grooming’s main lines, and it has just been renewed. We thought of a fun campaign that talks to our target audience and presents the product’s assets. The best OneBlade has to trim, shave and contour with great comfort, without hurting the skin and bringing the experience of a clean shave, at home and in minutes, highlights Flvia Almeida, marketing manager at Philips Personal Care.
The executive points out that the entire strategy was designed for the digital medium, especially social networks, which are the main source of content consumption for the public that Philips wants to reach. The intention is to present the news both to those who already know and use OneBlade, and to attract potential consumers.
