Actor becomes brand consultant for a day in new Father’s Day campaign
Aramis presents the Father’s Day 2023 campaign starring Cau Reymond, Sofia’s father and trendhunter of brand. With the tagline Surprise your father and be surprised, Cau assumes the role of an Aramis consultant for a day, offering gift tips for parents and children and exploring the versatility of the brand’s product mix.
To celebrate the date, the campaign seeks to re-present the Aramis portfolio, surprising consumers with gift options for both parents and children.
In the advertising piece, Aramis proposed an immersive experience for the trendhunter: Over these almost 2 years of partnership with Aramis, Father’s Day campaigns are always special to me. Fatherhood is the most transforming experience of my life and it brought me a new look at the world, comments Cau Reymond.
Recorded at Oscar Freire’s Aramis store, in So Paulo, the campaign was produced by DAVID. Father’s Day is always a milestone for us. This year’s campaign was designed to present Aramis to a new audience, working on the consistency of our rebranding. Our goal is that people are surprised by the plurality we offer in terms of menswear, says Richard Stad, CEO of Aramis.
