The 2023 FIFA Women’s World Cup kicked off with New Zealand’s victory over Norway, but that wasn’t the only achievement announced on Thursday. The International Football Federation took advantage of the ball rolling to announce that it has sold all of its sponsorship packages for the tournament.
The entity praised that the first partnership program dedicated to the Women’s World Cup has 30 brands in this edition, against 12 that were in 2019. There was a 150% growth in interest.
“The 2023 FIFA Women’s World Cup is set to be the biggest independent women’s event in history, and it’s truly incredible to see our fantastic partners and supporters embrace the potential of this championship,” celebrates FIFA Business Director Romy Gai.
According to FIFA, four sponsors closed the Women’s Cup at the last minute. In addition to the recent announcement by EstrelaBet, the luxury watch brand Hublot assumed the status of official timekeeper of the tournament, and Itaú will be a regional sponsor with a contract valid for Brazil, like the betting company.
Lastly, US-based auto insurer Geico will also serve as a regional supporter of the North American tournament, promoting competition in the US, Mexico and Canada.
“At the heart of everything we do around the FIFA Women’s World Cup is the development of women’s football around the world, and I am impressed with the depth and breadth of support that our commercial affiliates around the world have provided for this tournament,” adds Sarai Bareman, FIFA Director of Women’s Football.
List closed!
The main sponsors of the tournament, which are present through their contracts with FIFA, are adidas, Coca-Cola, the Chinese conglomerate Wanda Group, Hyundai Motors and Kia.
The two exclusive women’s football partners are Visa and graphics Xero, while direct sponsors of the 2023 World Cup include AB InBev, Calm, Keter Group, Algorand, Booking.com, Globant, Mengniu Dairy, McDonald’s and Unilever.
Tournament supporters include Cisco, CommBank, Jacob’s Creek, Optus, TAB New Zealand, Team Global Express and Yadea. To close, the regional partners for South America are Claro, Inter Rapidisimo, EstrelaBet and Itaú.
In this scenario, the partnership framework has five FIFA global partners, two global women’s football partners, nine global sponsors and 14 supporters of the Women’s World Cup.
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