App makes partnerships to bring exclusive content directly from the world
As of this Friday (21st), the Brazilian women’s team will start the search for its first title in the world football championship and Kwai will closely follow the entire journey of the team with the special project #AcordaPraElas. To this end, the platform, in partnership with Ronaldo TV, Band and CBF, will offer exclusive content, analyzes and live broadcasts directly from the World Cup.
Coverage will be made up of a team of content creators present in Australia and New Zealand, host countries for the World Cup. In addition, as the official short video app for the Seleção, Kwai will have exclusive access to the preparation of the players and unprecedented angles in this format, shared on the official profile of the Seleo Feminina on the platform.
The influencer couple Carolixas was also invited by Kwai to follow the Women’s Team matches in the first phase of the competition and bring exclusive content with analyzes and reports about the experience of being in the game. All of the project’s initiatives will be gathered on the special page #AcordaPraElas on the platform, which will be on the air during the 30 days of the tournament.
