New Clica e vai brand campaign aimed at a younger audience
Invisalign presents its new Clica campaign and is aimed at the teenage public. Created by Publicis Brasil in partnership with Digitas NY, the concept reinforces the freedom and confidence that the product offers so that teenagers can be whatever they want. Just click your aligners and go for it.
Tamara Kulb, Director of Marketing at Invisalign, talks about the campaign concept. With one click, Invisalign clicks in – it doesn’t get in your way. With this motto, we want to communicate to the young public the freedom, confidence and comfort that Invisalign offers to be used in any situation, she explains.
The three films SKATE, TRAINING and BANDA show real characters experiencing common everyday situations, such as skateboarding, training on an athletics track and playing bass in a band, and reinforce the comfort of using the aligner attached to the precise treatment.
Dani Ribeiro, executive creative director at Publicis Brasil, says that Clica e vai brings a totally new look to the brand, designed exclusively for this audience.
Communication goes beyond a smile, also focusing on expressions of effort, determination and dedication. The stories truly represent the routine of these young people, bringing freshness to this dialogue and the connection between the public and the brand, he says.
