Agency will be responsible for creating and managing the brand on social networks
i was chosen as the new branch of Inteligncia Financeira, a news platform supported by Ita Unibanco. After some work done occasionally for the channel, ai starts to act as a permanent partner for the brand, with a scope that includes planning and creating native content for all channels, such as the website and social networks, in addition to working with real-time content and monitoring and creative support in the development and execution of campaigns.
After completing more than two years on the air, Financial Intelligence enters a new phase, with a new visual identity and communication with the audience, seeking to be closer to the investing public.
“Despite its short existence, we are already among the six largest audiences in the investment and finance segment, with more than three million unique visitors per month. Our reason for existing is to help people better understand the world of investments and, for that, we need to make the brand even stronger and present in the daily lives of Brazilians. On this journey, we believe that it can contribute with the contribution of knowledge on its fronts of action to communicate more assertively with our audience”, comments Leandro Mod , CEO of Financial Intelligence.
The proprietary Real Time Content methodology, developed and managed by the agency’s Connection & Performance structure, was the differential in winning the account. The Insights Center, part of this structure, is responsible for daily morning routines that map conversations, subjects and opportunities and will be one of the main focuses of the day-to-day work for the development of strategic and relevant content for the platform’s editorial pillars.
For i, the achievement expands its activities in the segment of strategy, creation and monitoring and insights for brands in digital environments, where it already operates with brands such as Natura, Electrolux, Youtube, among others. “For us, this achievement represents the beginning of a relationship that will build the brand in a native, consistent and relevant way for the public. Having a constant content strategy for investment in a country as ours is fundamental and we are very happy to be part of it”, comments Aline Rossin, CEO of i.
