Coca-Cola, Centauro and the re-elected ABP board were also highlights
WMcCann, Coca-Cola and Rappi were the companies that had the main movements in the market this week, which ends today (21). The agency announced its new CCO: Dani Ribeirowhich takes over from the WMcCann from the second week of August.
Dani substitute Mariana S.who left WMcCann in early June for Artplan.
The professional started her career as a copywriter in BH, but soon moved to So Paulo, where she worked at TBWA, VMLY&R, Fischer and Santa Clara. She was also responsible for Fischer’s startup in Portugal, and later Publicis Rio’s creative director, Artplan, and returned to Publicis as ECD (Executive Creative Director).
A Coca Cola Companyin turn, have Luciana Staciarini Batista as president for the region of Brazil and South Zone of Latin America. With more than 20 years of experience, the Brazilian executive led Bain’s retail ESG front globally, in addition to being at the forefront of decisions related to consumer and digital strategy in South America.
Luciana’s trajectory also includes the development and launch of new products, implementation of commercial and marketing strategies, business intelligence, performance improvement, organizational redesign and mergers and acquisitions.
In addition to Coca-Cola, the Rap also has a new CEO. Its about Felipe Crinitithat will occupy or position of Tijana Jankovicwho became Rappi’s global business vice president.
The change comes after the acquisition of Box Delivery, a company created and led by Criniti since 2016, by Rappi.
Crintini will take over as leader of the company’s operations in the country, reinforcing the importance of the Brazilian market for the company and the mission of contributing to business development and economic growth through technology.
New marketing director: Centauro
A Centaur announced Fernanda Arechavaleta as Director of Marketing and Reputation. The executive, who has been with the SBF Group since October 2021, held the position of director of design, insights and brand, and was also responsible for managing corporate communication and the company’s reputation.
Now, in her new post, she reports directly to Centauro’s general manager, Gustavo Furtado.
In her new challenge, Fernanda will be at the forefront of Centauro’s brand building, leading campaigns, sponsorship actions, communication positioning, relationship with partner and licensed brands, including the communication strategy for own brands, such as Oxer and Nord.
Spark
A Spark announced, this Thursday (20), some changes in its structure. Nathalie Column will act as Director of Operations, while Gisele Pansera becomes general director of clients.
Maria Tchilian e Juliane Shizuko will be heads of customer service, and Natalie Gruc will act as head of new business with a focus on platforms, vehicles and streaming.
Still joins to reinforce the team the head of creative strategy Jaqueline Amaral. Elm share, Vincius villa e Felipe Muller join the team, playing the roles of head of growth and head of creative strategy, respectively.
ABP reelects board
A Brazilian Advertising Association (ABP) re-elected, on a single ticket, Bruno Dreux as president for the next two years in office. The Ordinary General Assembly virtually registered the inauguration of the new board. As Vice President Tiago SantosI ski from Euphoria Creative.
After a mandate to reorganize the entity and pending finances, the ABP says it will be able to start the strategic planning started in 2021, promoting projects and themes that reflect the purpose of the oldest entity in the segment, launched in 1937.
