The brand’s Father’s Day campaign features special purchase and shipping conditions
Philco launched its special campaign for Father’s Day, presenting the role of someone who brings security, warmth and confidence. The campaign On this Father’s Day, be present reinforces the importance of representativeness of the father figure in the development of sons and daughters, regardless of the way of being a father, be it biological, by heart, in memory, stepfather or grandfather. The essential thing is to be close.
That’s why, on this Father’s Day, Philco wants to celebrate his presence. a very important date for retail and this year, we felt the need to address this side in our marketing campaign. Each person lives a reality: there are people who were closer to the father, the grandfather, the uncle, the adoptive father. Philco believes that it is important to have a relationship of presence between the two parties, so we reinforced the message in the slogan: father present, son present, Philco present., commented Emanuelle Henche, the company’s marketing manager.
For Father’s Day, Philco will offer free shipping to some regions in its e-commerce and special kits assembled with more than one product together and with promotional prices to present parents.
On social networks, the company is committed to bringing inspiring stories between parents and children, linking the importance of presence to the development of emotional bonds. In addition, actions will be carried out at points of sale throughout Brazil with customers and highlighted with printed materials. The campaign runs until the 13th of August.
