Social network says goodbye to the classic blue bird and announces new visual identity
This Monday (24), Twitter says goodbye to the classic blue bird. Elon Musk and the new CEO of Twitter, Linda Yaccarino, announce the new name and logo of the social network: “X”.
— Elon Musk (@elonmusk) July 23, 2023
With plans to transform the social network into a “superapplicação”, Musk and Yaccarino put one more step of the plan into practice. Elon Musk also explains that the tweets will be called “Xs“.
“It’s an exceptionally rare thing in life or business that you get a second chance to make another big impression. Twitter made a big impression and changed the way we communicate. Now, X goes further, transforming the global city square”, declared the CEO in her social network.
Its an exceptionally rare thing in life or in business that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.
— Linda Yaccarino (@lindayacc) July 23, 2023
Musk, who had already changed the name of the company to X Corp, declared that “soon we will say goodbye to the Twitter brand and, little by little, to all the birds”.
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
Jasmine Enberg, an intelligence analyst Insider Intelligence, analyzes that Twitter’s rebranding is a reminder that Elon Musk – not Threads or any other app – has always been the ‘Twitter Killer’.
“Musk’s supporters will likely celebrate the rebranding, but it’s a somber day for many Twitter users and advertisers. Even so, Twitter’s corporate brand is already heavily intertwined with Musk’s personal brand, with or without the X name, and much of the brand equity established by Twitter has already been lost among users and advertisers,” adds Enberg.
