The brand’s new campaign portrays situations in search of the “perfect match”
Is there a perfect match? Sazn shares perfect match situations in his new campaign, featuring Sazn’s delicious Popcorn Spice. Always remembered by consumers and awarded by Folha Top Of Mind 2022, the brand will promote three films on social networks and on the famous Netflix streaming platform.
Aimed at a young audience, the contents were created to portray situations in search of the “perfect match”, all showing that Seasoning Sazn for Popcorn – Barbecue, Butter, and Onion and Parsley -, a tasty combination for popcorn fans.
The promotion strategy includes adapting the videos for each platform (Instagram, Facebook, YouTube and TikTok), with emphasis on the unprecedented promotion on Netflix. The movie for streaming will be shown to advertisers who opt for more affordable plans and are impacted by advertisements during the content, explains the brand manager, Francieli Moraes.
The campaign “The Perfect Match” is a totally digital initiative, developed by the Cappuccino agency and produced by Realejo Filmes. With a colorful look and fun elements, the action aims to convey the message that Seasoning Sazn for Popcorn is “The Perfect Match, as well as binge-watching series, watching movies and playing video games, accompanied by a bucket of popcorn.
We are excited about the new campaign, which promises to bring fun and innovation, differentiating itself from the previous ones carried out for Seasoning SAZN for Popcorn. The launch will take place simultaneously on social networks and on the streaming platform, expanding the brand’s connection with consumers, concludes Francieli.
