Campaign with hit from the 2000s will turn telemarketing calls into coupons to like
Piririm, piririm, piririm, someone called me, as the singer Tati Quebra Barraco said in the song that became famous. There are so many calls with the prefix 0303 – the official number for calls offering products and services – that this moment ended up becoming a perrengue, both for those who receive the call and for those who make it. Calm down, telemarketing getting heavy on one side and Skol making the perrengue lighter on the other! Starting today, the 25th, the beer that goes down round and synonymous with fun, will turn telemarketing calls into Z Delivery coupons to enjoy with Skol. And the brand has not forgotten the operators themselves.
Skol is a specialist in making everything lighter, even when telemarketing exaggerates. At the end of the day, the idea is to slightly change the relationship between Brazilians and telemarketing, making this relationship much lighter, explains Oliver Klingelhoefer Skol’s marketing director.
The action, which will unfold in several activations throughout July, the month of the telemarketing operator, is part of the campaign A Cara da Leveza, idealized by the GUT agency, in which Skol promotes lightness as a way of transforming moments of pressure into relaxation.
just open the cell phone and you will see a bunch of calls that start with 0303, the prefix of the insistent telemarketing calls. It happens to everyone, all the time. And Skol, which makes any perrengue lighter, wants to alleviate this moment. Just imagine, starting to root for the telemarketers to call? Only Skol would be capable of that”, comment Diego Ferrite and Gabriela Marcatto, Creative Directors at GUT.
The mechanics are simple: did 0303 call? Take a print of the link on the fly! Then just cut the image so that no other contact appears and post it on social networks.
On Instagram, I need to take the print and post it in stories tagging @Skol. On Twitter and Facebook, just post the screenshot (as a comment) in the featured post on @Skol’s profile. By doing this, automatically the person is already participating in the campaign. The brand will send, via direct message, a R10 coupon on Z Delivery to buy Skolzinha. Just enjoy the moment of lightness!
“Talking about telemarketing for me is always very special because only those who have lived it know how to tell, with each break with friends, with each call made, with each candy received for meeting the goal. With each gossip shared on break, and also with friendships, some for a lifetime. Remembering these moments was incredible.” Marcelo Neri, creator who participated in the campaign and was a telemarketing operator.
