MField won the BRF account and will be responsible for activations with influencers from consumer brands in the company’s portfolio, including: Sadia, Perdigão, Qualy, Claybon and Deline, in addition to physical stores Mercato Sadia and Mercato ecommerce.
The agency will manage and amplify the influencers channel for brands in the coming months, accompanied by the relationship with storytellers already present in actions and campaigns, and improving the channel’s demand flow in the company.
For the execution of the campaigns, MField will work together with the advertising agencies of each brand, a common action in the company’s routine, providing greater contact and involvement with other agencies for projects.
