The virtual assistant was created by the Sioux agency with the aim of humanizing the company’s communication with customers.
Tegra Incorporadora launched its brand persona, called Clara. The character is a virtual assistant who will collaborate on the brand’s main digital channels.
Clara was created with the aim of humanizing the company’s communication with customers, employees, partners and communities.
“Clara is modern and classic, with a casual style. She has good knowledge in design, culture and sustainability, dominates our business and can answer questions, give tips and recommendations”, explained Flávia Schmidt, general marketing manager at Tegra.
Created by the Sioux agency, Clara was launched after a year and a half of development and presented on January 19th on Tegra’s social networks.
“We seek to establish closer contact on several fronts and Clara expands this web of relationship even more, providing a new way for us to tell our audiences what Tegra is doing”, added Flávia.