Jontex’s new campaign reinforces that sex must be a discovery of intense pleasures and promotes its special line of condoms.
The material created for Brazil and other Latin American countries has the concept ‘Each Jontex, a new sensation’. For this, the agency developed a video that turns the bed into a roller coaster cart.
The path has three universes representing the sensations of “maximum intimacy”, “the warmth of the skin” and “the pleasure of being in the same rhythm”.
A Communication will be available on closed TV and digital media, in addition to special actions with Cleo Pires and other influencers, drawing the attention of consumers to the movie’s release.
Datasheet
Agency: BETC HAVAS
Client: Reckitt Benckiser Health
Brand: Jontex
CEO/CCO: Erh Ray
CBO: Marcos Lacerda
Creative Director: Laura Azevedo
Creation: Rafael Homor, Thiago Morgado, Paulo Vaz and Gabriel Moraes
Brands & Business: Mariana Caruso, Fernanda Gomes, André Gomes, Gabriela João and Caio Bottan
Channels & Engagement: Jairo Soares, Verônica Pirajá, Olivia Baptista, Bruna Feco, João Sobrinho, Everton Araújo, Leonardo Correa
Strategy: Agatha Kim, Silvia Paes, João Cordeiro, Mariana Sena
Production: Anna Luisa Ferraz, Juliana Arantes, Welton Noronha and Sthefany Nascimento
Producer: Plural Image and Sound
Service: Rafael Rabelo
Director of Photography: Vagner Jabour
Director: Livia Stacciarini
Motion: Pedro Ferreira, Adriano Mendes
Executive Production: Rafael Rabelo, Márcio Lemes, Luciana Calil
Finished: Márcio Lemes
Editing: Lucas Rodrigues
Photographer: Vagner Jabour
Sound producer: HEFTY
Producer: Edu Luke, Otávio Cavalheiro, Cris Botarelli, Celso Moretti, Tuco Barini and Rud Lisboa
Service: Debora Carvalho and Daniella Cabaritti
Coordination: Ana Cordeiro and Susi Rodrigues
Client Approval: Fabio Caprio, José Carlos Hernández, André Mendes, Ricardo Monteiro
