The children’s channel Globe, gloobinho, starts the year 2022 with the project “gloobinho from ideas“, which encourages the interactive and fun relationship of preschool-age children with screens. The little ones will be able to learn about the most varied topics, such as animals, adventures, music and several others that will be presented through short videos, with “step by step” tutorials, while interacting with activities for each moment of the day. The initiative also contributes to the family relationship, bringing proposals for games that accompany and respect the child’s routine.
“Studies on the children’s universe bring us many insights and with ‘Gloobinho de Ideias’ it was no different. Our latest research, the first dedicated to the universe of early childhood, allowed us to understand that sunlight has a great influence on a child’s routine. From there, the initiative for a more interactive break emerged that brought proposals for activities aligned with these three moments of the day: morning, afternoon and night; and that supported the families in the daily journey with the child. They are short videos that bring suggestions for activities for that moment of the day, proposing a more interactive relationship with the screen and providing moments of affection and family time”, he comments. Luciane Neno, Marketing and Digital Platforms Manager of the Children’s Unit at Globo (comprised of the Gloob and Gloobinho channels).
The project aims to bring parents into their children’s new routine, which has been changed by the pandemic, and focuses on different activities that stimulate the little ones during the morning, afternoon and night. For the first part of the day, the keywords are to educate and entertain through letters, shapes, colors, curiosities and values. In the afternoon, the videos stimulate movements and activities that vent energy, so that at night, children consume content that induces rest and tasks such as bathing and having dinner.
The anthroposophical line used in the initiative is based on three pillars: support for parents in the development of their children with insights from family activities; encouraging children to interact and get in touch with their creativity in moments of expansion and contraction; and respect for areas of child development, such as socialization – coordination, movement, language and communication.
The project was curated by the designer, artist and crafter Estefi Machado in the activities proposed for each moment. In the videos, the artist’s hands appear performing each step of the activities. Check out Estefi Machado’s Instagram:
“Gloobinho de Ideias” will be available from today (01) on breaks in the programming of the Gloobinho channel and on YouTube e Instagram of brand.
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